Beating Google Panda: Part 2

Beating Google Panda: Part 2


Beating Google Panda: Part 2

27.03.2012


Here are ten further updates to the algorithms of Google’s search engine:


Improved Detection for SafeSearch in Image Search
Codename: Michandro

Sometimes, certain Image Search queries can trigger certain images of mature of unsuitable content, but this new change makes searching safer whilst Safe Search is turned on. Particularly when searching for a specific person, this is a great improvement for detecting unsuitable adult content in Image Search.
 


Interval-Based History Tracking for Indexing

Codename: Intervals

Google always keeps track of how documents change overtime, so as to ensure that black-hat SEO’s are not capitalising on the link profile of an old domain, for example. An old document with a new link added is a sign of a potential link buyer, and Google is keen to put a stop to this.


Improvements to Foreign Language Synonyms

Codename: Floating Context Synonyms

Previously, the English-speaking world of Search has held great advantages over the rest of the world when it comes to finding synonyms for a particular search query, yet this functionality is now being expanded to provide sufficient content to other languages, which can better optimisation of pages with multiple keyword targets for SEO’s as well as countless accidental variations. The implications for these foreign language pages mean that these pages too will be able to compete with the rankings of English pages thanks to greater variety and flexibility of keywords and search queries.


Disabling Two Old Fresh Query Classifiers

Codename: Mango

‘Classifiers’ are algorithms created to apply extra meta data to a document within its index, and these allow Google to function much quicker by ensuring that all documents are pre-categorised in various ways before a user runs a search. Two classifiers have been disabled as now precedence is being given to social networking and other techniques that can determine how fresh content is by classifying the content that has had more news coverage or more social network posts, as well as basing the content from a search term indicating that the user is in fact searching for newer, fresher content. This tweak will determine how fresh content is found, indexed and assessed in the future.


More Organised Search Results for Google Korea
Codename: Smoothieking

This change affects Korea and Korean language characters, and allows Korean search results to be organised into different types of results such as news, blogs and homepages.


Fresher Images
Codename: Tumeric

Images are gaining importance once again in Google’s search engine, and improvements are being made to provide the user with fresher images, whether they are product or news related. These changes will greatly enhance the user experience as the user can locate fresher content over a generic product image.

Certain search results particularly for news and events related queries are displaying with labels, determining how recently these images were implemented.


Update to the Google Bar
Codename: Kennedy

Google toolbar allows users to access all its search services through a central Google account, and Google is simply looking into some redesign work for this toolbar. The toolbar must be kept fresh and user friendly not only to enhance user experience, but Google’s bar also provides a vast amount of information about the user, their time spent searching, links used, search queries and more.



Adding Three New Languages to Classifier Related to Error Pages
Codename: PNI

We have all experienced the 404 page or error message that sometimes displays on a web page that has moved or been deleted, and Google in particular hates to return these messages, as they ruin the user experience and can seriously harm a website’s ranking. Websites with 404s are typical out of date and /or poor quality, and so Google prefers not to direct users to these pages, however certain webmasters have created a code to deliver an error message to users, but a correct text page for Google. However, Google has figured out this ‘soft 404’ (that tells browsers and search engines that a page has been found correctly} and can remove such pages from its index where these pages will no longer rank in SEO.



Improvements to Travel-Related Search
Codename: Nesehorn

Google has once again made improvements to the way its search engine handles travel and flight-related queries, showing more accurate flight search results by refining the way it implements flight details directly from airlines into the Search Engine Results Pages. This ‘one box’ result is just below the paid search advertisements , and is good news for airlines looking to boost their click-through rate and search visibility. Flight search however is taken from a central database, and Google is now sensitizing its search to locate smaller amounts of text typical of a flight information page.



Data Refresh for Related Searches Signal
Codename: Chicago

Google understands the importance of thematic linking within a website’s content, and in terms of content and keywords, thematic linking is crucial to increasing a website’s ranking and visibility. Google is now extracting data from Universal Search to find more related queries even is a site is not optimised for them specifically. Often queries users type in succession are signals of related searches, and this update refreshes Google’s model that generates these relevant queries, giving the users more relevant queries to target.


As these changes are seamlessly integrated into the existing search engine, day to day users are unlikely to notice the change, however, website developers and SEO’s should expect to see their search results changing. Do you think that these changes are improving Google’s search experience? How are they changing your own personal user experience?

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