Designing for 2013

Designing for 2013

Designing for 2013


Year on year, website trends suddenly spring into existence and then just as quickly they make way for even newer trends, and 2013 has been no exception. This year, website design was all about focusing on responsive, visual designs whilst still reaching our target audience no matter what device or browser they use. This year the trends were all fundamentally linked by three of website design’s most defining principles: content, user experience and simplicity.

Content and Design Interaction

Simplicity in design, layout, and the shift towards flat designs instead of Skeuomorphism (see the latest iOs 7 design) have provided huge advantages for making content accessible and readable on the widest possible scope of devices, without sacrificing user experience.

Priorities of Content

Content has long been top-priority for web designers and businesses alike; if content fails, everything else fails too. 2013 has seen the need to create content that is effective, efficient, relevant, searchable, accessible and above all multi-platform. 

It’s all about the User

The ultimate priority when it comes to designing for the web in 2013 was and will remain the user. How does the user experience the website and its content? Simpler and more efficient means a simpler and more efficient user experience, and so it is no surprise that we saw an increase in App-Style interfaces.

From App to Desktop

More and more websites adopted the sleek, simplified user interface of mobile apps, unifying content and design in a way that enables responsivity to fulfil its potential.

From Desktop to Mobile

The unification of a desktop and mobile website into a single version is perhaps the most widely evolving design trend of 2013, as well as the search for more cross-platform technologies and responsive techniques.

Flat Colours

This year, website design has gone minimal, with designers favouring flat colours, clear layouts, full size background images and typography, all responding to the growing needs to creative adaptive websites.

New User Experiences

As mobile devices further the possibilities for  user experiences including touch and speech based interfaces and device sensors, websites must ultimately follow suit, allowing users to get the most out of the technologies available.

As the year draws to a close we are likely to see some of these trends continue to expand and others to fade, and perhaps in 2014 the trends will shift all over again.

What trends do you predict for next year?


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