Social Timing

Social Timing


Social Timing

06.10.2016


Timing is everything, and nothing is truer of social media. Getting maximum benefit from your marketing efforts is all about posting quality content, but more importantly, posting it at the right time. It’s like the saying goes: "If a tree falls in a forest and no one is around to hear it, does it make a sound?"

Sending out and scheduling your posts - and even your paid Adverts – at the right time is crucial for getting the largest audience you possibly can. The greater your audience, the greater potential for shares, engagement and the leads that follow.

There is no straight answer to this question, however. What do you do if your Followers are on the other side of the world from you? What if you have a very wide set of demographics? Do these factors vary across different social media platforms?

Experts have been puzzling over these questions ever since social media sunk its teeth into our lives, and as more and more resources grow we’re starting to discover that there are some times when you really should be posting.

Facebook:

Using Facebook Insights makes it easy to see when your users are most active, but below are some of the more commonly gauged times that are guaranteed to maximise your reach:

Thursdays get you the most Shares at 1pm. (Quicksprout Blog)

Thursdays and Fridays from 1pm to 3pm

6pm to 8pm are also popular throughout a wide scope of sources. And of course, don’t underestimate the weekend potential, even if your business only operates from Monday to Friday. Use the weekend as an opportunity to invite them to your business the following week.

Twitter:

Everything happens fast on Twitter, and your Tweet has about 24 minutes to obtain its maximum reach (Hootsuite Blog) after which your Tweet is likely to become lost amongst the multitude which have been posted afterwards. For optimum Retweet potential, the experts recommend posting at 12pm and 5pm to 6pm. But the statistics vary from business-to-client and business-to-business viewpoints. If you are B2B, post Monday through to Friday, but if you’re target is B2C Wednesdays and weekends are your golden opportunities.

Linkedin

Linkedin has the advantages that it is most widely used by professionals, and therefore it is used during general working hours, so the best times to post for maximum engagement are easier to quantify. 

The general recommendation: Post from 7.30am to 8.30am, 12pm and then 5pm to 6pm on Wednesdays and Thursdays. (Business.linkedin.com)

Pinterest

Pinterest seems to grab the late-nighters amongst us, with various researchers finding that evenings are increasingly popular on this platform, and posting between 2am and 4am every day provides highly positive results (Business.linkedin.com). Posting from 8pm to 11pm on Saturdays are also popular; perhaps because the ladies are looking for inspiration for their night out (the vast majority of Pinterest users are women).

Instagram

Instagram has a lot of similarities to Pinterest, and it’s interesting to find that Instagrammers tend to be late-night users. By days of the week, it looks like you should leave your instagramming for when you (and others) can’t sleep (Ready Pulse) :

 

  • Sunday: 5:00 p.m.
  • Monday: 7:00 p.m. & 10:00 p.m.
  • Tuesday: 3:00 a.m. & 10:00 p.m.
  • Wednesday: 5:00 p.m.
  • Thursday: 7:00 a.m. & 11:00 p.m.
  • Friday: 1:00 a.m. & 8:00 p.m.
  • Saturday: 12:00 a.m. & 2:00 a.m.

What post times and dates have you tried and tested, do your results differ from the above?

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