Websites in Malta: A Case Study

Websites in Malta: A Case Study


Websites in Malta: A Case Study

07.02.2012


It is only during the last few years that businesses and individuals in Malta have come to realise the true potential that a website can offer to their business. Preferring print ads, or simply choosing no advertising at all, means that many Maltese businesses are losing out on a vital corner of the market: one that is unrestricted by opening times, traffic and bad weather.

Today, the top fifteen most visited websites in Malta include everything from online newspapers, online banking, an events database, an ICT products seller and distributor, a blog, and even an online auction (ecommerce) website. This wide variety of websites and their continuous popularity demonstrates just how powerful websites in Malta are becoming.

Whether you are a budding entrepreneur, a local designer or company owner, or you have your own home-grown business, everyone in Malta is opening their eyes to the full potential that a well-designed and functional website can offer: increased customer outreach, more advertising, increased leads from other websites and increased revenue, an opportunity to expand and develop branding and a prestigious company identity, even the ability to run a shop online without the headaches of hiring staff, spaces and stock control.

The evidence for the power of websites in Malta is undeniable. There are countless case studies, testimonials and advertisements, all demonstrating how a website has improved a client’s business. Many of the leading websites in Malta have won some prestigious awards: satariano.com, a website of one of Malta’s leading and most recognised brands in furniture and property, was shortlisted for the Favourite Website Awards, a competition viewed online by 30 million users every year. Numerous other websites in Malta, including an interior designer, an online shop and a restaurant, have all been featured in online website awards and showcases for their skill of design, development, and success.

Ecommerce too is a steadily growing opportunity for websites in Malta, with half of the population all having purchased goods online on at least one occasion. According to Eurostat figures released in 2010, Maltese business owners saw 11% of their yearly sales turnover from online sales: an enormous success when considering the EU average of 12%. The advantages of ecommerce are vast, and particularly for websites in Malta, ecommerce can provide new avenues of leads and customers that were before out of reach. 

A small Maltese company can sell to anywhere in the world, at any time of the day or night. Indeed, by 2015, the EU plans to double internet sales, whilst working to strengthen consumer protection laws and aiding businesses to provide an online service as adept as a personal service.

Of the numerous case studies conducted, and the constant research, planning and adaptations to the fast-paced website market, it is clear that these trends really do work for websites in Malta. Being such a small island in the middle of the wide Mediterranean Sea is no longer a factor; businesses in Malta can compete for an equal share of any foreign market.

There are many techniques that can be utilised to further reach a website’s potential. Of course, initially a website must be strategically planned for its target market and be both well designed and functional. Once a website’s blank design is ready, it is up to the business owners, along with the website designing company, to maximise its potential. SEO and SEM have proved highly successful tools in increasing the revenue and the outreach of numerous websites in Malta:

Newly opened Hotel Valentina in St. Julian’s registered up to five times more online requests for bookings after their website was launched, and 47% of all of the website’s traffic was found to be directed from search engines. The success of Hotel Valentina’s SEO campaign is clear; the Hotel is currently undergoing expansion, adding sixty more rooms to its stylish development.

Albert FS Manduca is a locally established wines and spirits distributor, who registered more than two thousand unique visitors after their website was launched late in 2010. The planning and research of this project has allowed the company to expand its reputation both locally and abroad.

Those smaller websites in Malta and those individuals with their own range of products or services, can experience the same advantages as a larger company, using free SEO techniques, launching an ecommerce solution, and even utilising the power of social media. The growing expansion of social networking sites, from Facebook and Twitter to Google+ and LinkedIn, all provide extra resources for the marketing and promoting of a website in Malta (in fact our island boasts almost 200,000 Facebook users, an impressive half of the island’s total population). A Facebook page can aid the promotion of a website, whilst drawing in customers with a greater level of trust and friendliness. Applications, blogs, comments, backlinking, and the general sharing of content all add to the amount of traffic directed towards a website, and can also aid in SEO. 

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