Why you should Invest in a Business Card

Why you should Invest in a Business Card


Why you should Invest in a Business Card

9.8.2011


Like a Picture, a Business Card can Speak a Thousand Words

Business Cards are a prerequisite for small and large business alike. They are an essential marketing tool that is not to be overlooked.

Creating and marketing your business identity should really be your number one marketing initiative. A business identity reflects and extends not only the corporal image your company upholds, but also your personal image. Business cards would then serve as your perfect ‘weapon’ in establishing and maintaining a link between you and your clients, thus inviting a higher sales turnout.

The well known proverb 'Don’t judge a book by its cover' does not hold much ground when it denotes the 'cover' image of your company. The identity brand is in essence what makes you, as an entrepreneur, part of the larger marketing network, and hopefully, it will enable you to stand in line with, and eventually surpassing, your competitors. That’s why you should invest in your company’s identity by creating new identity brands.

Why Branding?
The branding concept of your company creates the first impression with your clients, and could even turn a potential client from its competitors to you. Branding is one of the most important factors for businesses. A strong brand can remarkably amplify the awareness of a company while establishing a solid base for building customer relationships: this is what contributes to the company’s success story. The branding identity can hence be considered as the visual impression that is emitted on the market. Its aim should be extensively geared toward the bringing to life a brand that grabs attention, retains interest, and motivates purchases.

Things to Consider
 The following features will play a predominant role in increasing or decreasing the effectiveness of your new business card. The design, size, orientation, thickness, ink and font used, colour, printing type, and card stock, amongst others, will play a vital role in making your business card unique.

The following criteria need to be taken into consideration when embarking upon a new concept identity, such as business cards:

1. Company Logo
Your logo needs to make a statement.  With a simple glimpse at your card, the clients should well be able to recognise a distinctive logo which shows what the company does. You can also include here a descriptive title and/or a clear tagline. For example, "We bring entertainment to your home", “We are committed to your safety”, or "A well-knit team of Maltese lawyers”, and so on.

2.  Company Name
If the company name is not clearly stated in the logo, the name of the company or your name (if it’s a personal card, followed by the services you offer) should stand out as the main focus of the card.

3.  Telephone and Mobile Phone Numbers
Make sure to insert the country telephone code, for those clients overseas who may wish to contact you via phone.

4.  E-mail Addresses
Some clients prefer to contact companies through e-mail. This may give them time to ponder over their thoughts, which they would then communicate in a constructive and  possibly more relaxed manner. Also, this enables clients to contact you at any time of the day, even during non-business hours.

5. Website
Your business card should, of course, act as a portal to your website along with other sources of information (online) which would be worth giving access to your clients.

6. Fax Number
Even though fax machines are not as popular as they were a couple of years ago, it would be unwise to ignore the fact that some people still make use of them. If you do have a fax number, include it in your business card.

What's at the back of your business card?
Although generally the back side of the business card is left empty, there is still an fascinating array of things that you can do with the ample amount of space left at the back of the card. To give you some examples:

1. Place an Image or an Advertising Slogan, which amplifies upon and captures the identity of your company. If your business is selling a particular product or service for instance, you can easily add a pleasant advertising slogan at the back of the business card. Not only will you be introducing yourself as a professional, you will also be able to introduce your products. This is especially practical for people in the sales industry and even in the special services industry.

2. Include your or your Company's Corporate Philosophy. If you prefer leaving it more ‘business oriented’, you can just include a list of services or specialities that your company offers. However, if your business cards are more about public relations, then a good thing to add in your double sided business card is your company's corporate philosophy explained perhaps in text images. This means that you can improve your company's corporal image while simultaneously lifting your professional image. Such a strategy is especially target for those who seek to get more investors and partners.

3.  Another idea would be to include a business map and location. An essential tool to be printed at the back of your business card is a map or your business location. You will be surprised by how a simple, straightforward map and directions can help in stimulating a greater response from your business card holders. On seeing how ‘reachable’ you are, interested readers are likely to visit you when passing by your area.

What's next?
Like websites, press releases, fashion items, and other things that had ‘work the trend’ a few years ago, they do not necessarily retain their effectiveness on the market today. Creative and innovative thinking is continually being incorporated in every marketable trend thereby creating the need for re-branding. This would mean refreshing your identity by giving it a new ‘boost’ - revitalising the initial spirit that may have toned-down by age.

Revamp your Corporate Identity
When a brand has been firmly established yet needs to be refreshed, we create a partial rebranding so as not to eliminate the brand value that has developed over the years. The involved corporate identity is tweaked to reflect the company’s image in the present. We can take the rebranding exercise undertaken by Zheta International as a fine example, which can be viewed by clicking here.

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