OK Group Reveals its New Identity

OK Group Reveals its New Identity


OK Group Reveals its New Identity

15.10.2012


OK Group of Companies today announces the unveiling of its brand new corporate identities.

This extensive rebranding project was launched in response to the need for a new, dynamic and flexible look for the long established company, recognising the changing trends of companies and branding in Malta. A new identity was needed to express OK Group’s steady growth into a wide range of sectors, namely; Home, Contracts, Hospitality, and Fashion, and this has opened the door for new expansion opportunities.

OK Group’s fresh new identity is an invigorating and ingenuous remodelling of an old familiar face, and each entity within the OK Group is easily identifiable with its own unique colour scheme. The new identity is versatile enough to adapt to print as well as web. As part of the rebranding project, OK Group will soon be launching brand new advanced websites, as well as Homeware and Fashion brochures in Autumn and Winter 2012/2013.

Zheta International, who were given the task to envisage and create this new identity, call out to companies to refresh their corporate identities, adapting to a shifting business climate thus associating themselves with a more modern and progressive approach to their work.

Whilst a change of identity does not interfere with the fundamental core values of a company, it offers an aesthetic refurbishment, as well as the freedom to enhance and adjust existing company structure, initiatives, and the motivation to expand into new avenues.

Jason Mallia, Managing director for Zheta International says "The new corporate identity and brand strategy builds on the company’s respected past years and remains relevant for years to come as the company expands and diversifies into new markets."

About OK Group of Companies:

OK Ltd, established for 35 years has been one of the leading import and retail companies in Malta, handling high-end brands retailing the finest and most stylish products. Over the years the company has gained a reputation for innovation, affordability and quality as well as offering a personal and professional service to all its clientele.

Launch OK Group's Website

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