Valentina Hotel Rebranding Project

Valentina Hotel Rebranding Project


Valentina Hotel Rebranding Project

30.10.2012


The Valentina Hotel in St Julian’s has unveiled its brand new corporate identity, enhancing its image from the intimate boutique hotel of just thirty-two rooms to one of Malta’s most luxurious and contemporary hotels, boasting 96 luxuriously finished rooms as stunning new facilities.

The Valentina Hotel was encouraged to engage in an extensive rebranding project for their esteemed hotel to refine its reputation and adopt a more sleek and modern identity, timed perfectly alongside the grand opening of the hotel’s new extension. The new Valentina comprises of more than ninety rooms, as well as a wider range of facilities from a business centre to executive rooms, meeting rooms, a martini bar and terrace and even a rooftop pool.

The Valentina Hotel’s new identity provides a sharp contrast to their previous corporate identity, demonstrating the Hotel’s rapid evolution and more mature market presence. The Valentina Hotel has gone from strength to strength thanks to its unique guestrooms and its consistently positive reviews from tourists and local visitor. The continuous growth of the Hotel’s new corporate identity will surely place the Valentina in amongst one of the most reputable hotels in St. Julian’s and in Malta.

The new Valentina branding uses the timeless and versatile elegance of a black and white colour scheme that mirrors the new hotel façade overlooking Dobbie Street. In fact, the Hotel’s interior combines contemporary black, white and grey walls with striking geometric designs and splashes of vibrant colours characteristic of Mediterranean interior design, that breaks the boundaries of current design trends in Malta. The entire hotel is uniquely furnished with a refined yet casual elegance that is seen in the colourful reception area. Each guestroom is furnished with top quality products, fabrics and touches of personality that provide a unique accommodation experience.

This extensive rebranding project has been entrusted to Zheta International, and this on going project comprises of a complete revamped website design including an online booking system, as well as a broad portfolio of print designs; from room folders to luggage tags and key cards to Valentina branded bags, stationery, signage and more. 

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