Marketing a website through email is a cost-effective and simple solution to marketing and opening the channels of communication between clients and customers. Direct emailing to customers either through a newsletter or by contacting them individually is a highly cost-effective strategy, with no printing or advertising fees.

Unlike mass media that could be restricted to regions, an email can be sent to potential clients anywhere in the world, and due to most recipients opening an email within 24 to 48 hours, it is an instant conversion. A call to action encourages the recipient to take an action, and increases clients’ conversion rates and traffic directed to the particular website that is being promoted.

Email marketing can be widespread or it can be specific. A website link can be emailed to a specific target market or to the world of email contacts as a whole. A specific service can be targeted towards a particular type of clients who are shown to respond quicker the more relevant and advantageous the email is to them. Sending regular updates and newsletters at regular intervals (such as bi-monthly or monthly) informs users that you are active and aware of them, and that the customer is always in mind.

Email campaigns on an individual customer basis create a personalised and professional service; the customer feels as though he is the only customer the client is interested in, and therefore will respond rapidly with enquiries, questions and feedback. Emails can be easily forwarded by the customers to their own contact and this can easily double the initial number of recipients that a newsletter was sent to. ESPs (Email Service Providers) can track reports of how many customers received and opened these emails, clicked on links, and how many of them forwarded the email. Analysing such data allows adjustments to be made in strategies to further improve these results.

Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with Email Marketing in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development. 

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