Search Engine Optimisation

SEO is the process of improving your website in order to make it more visible in search engines, thus maximising the volume of traffic on that website.

The online population has become an essential target for today’s businesses. With more than 13 billion searches a month competition wars are taking place on the internet. It has become imperative for a business to rank high in search engine results pages. At Zheta International, we enable our clients to take advantage of such an opportunity by assisting them in converting leads into sales. Having the right skills and knowledge based on a proven SEO practice method, we deliver high rankings on the major search engines including Google, together with a constant influx of relevant traffic to our customers’ websites.

Undoubtedly you will find many web-based companies and amateurs proclaiming their expertise in SEO. Few are the ones who actually deliver. SEO techniques change frequently and what could have ranked your website on the first page six months ago might put your website on the tenth page today. At Zheta International, SEO is not just a job but also a passion. Latest SEO trends are almost the favourite subject every morning along with a cup of good coffee.

The following is just a small insight of our SEO work:

Analysis of Website Statistics and Analytics

For every website we gather extensive analytics and statistics. This gives our SEO Analyst a clear picture of which pages are working, the geographical locations people are coming from, page visit duration and keywords used in search engines amongst others, enabling the client to attract more visitors by tweaking these strategies.

Analysis of the Competition

Our clients’ online success is what makes us a successful company. To achieve this we carry out extensive research about the niche markets being targeted and identify how to maximize their potential. By compiling a thoroughly detailed competitive analysis we outline the strengths and weaknesses of competitors and identify a proper web solution.

Web Design

Web design and SEO go hand in hand. You will never rank first without proper navigation, and if you do have good ranking but have a difficult user interface you will have a high bounce rate. Bounce rate calculates the amount of people who exited the website on their first visited page. At Zheta International, we design websites with clear and consistent design. Such uniformity guarantees smoother navigation for the user. When designing a website we also ensure that the visitors reach their destination page within the minimum possible amount of clicks.

Onsite SEO

Basically, onsite SEO is all about following the rules issued by the search engines, such as Google, Yahoo and Bing. Our SEO Analyst oversees that the web developers are applying such rules when developing a website. This allows the search engine crawlers to easily read and index content from a website, giving it higher rankings for the right keywords.

Social Media Marketing

Social Media networks today have enough users to populate Earth’s largest countries. Integration of social media tools and sharing on our websites has become of utmost importance. However, we integrate such functions in a way so as to generate user traffic from Social Networks rather than the other way round.

Keyword Research

Attracting the right audience is imperative. At Zheta International, we implement a search keyword process whereby we select the right keywords to target and change the less effective keywords with better ones over time, by constantly analysing changes in trend and culture within the client’s particular industry.

Link Building

In order to get high rankings on search engines it is imperative to have good internal and external linking. Apart from links within the website it is also very important to have other web pages linking back to your website. This is called back linking. Where back linking is concerned, the higher a website having your back link ranks on a search engine, the more it will improve your chances of ranking higher on the search engine results pages yourself.

Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with Search Engine Optimisation (SEO) in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development. 

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