Social Media Marketing

Thanks to the popularity of social networks this niche of online marketing is proving to be an invaluable asset for generating leads and sales, demonstrating proven results.

Most social media marketing is free. A website can be linked to Twitter and LinkedIn at the click of a button once a free account has been created. To create a Facebook Profile or Page is also completely free, so users can create as many profiles/pages as they require to adequately market a particular product or a service. Our clients that are already up-to-date with social media techniques can take great advantage of a Facebook Page, filling it with the relevant information about their website, adding contact details, as well as creating an engaging Page that a user will be comfortable browsing before hopefully making an enquiry or purchase. Facebook Pages allow users to link to websites, web pages, add images, posters, video links, Twitter statuses, news feeds, blogs and more, all there for the users to interact with.

Marketing on social media networks is a comfortable way for businesses to better orient their customers with a service or product, displaying it in a user-friendly way. Social media provides a new level of customer-client relations, with the two always available and able to share thoughts and information in real-time. The promotion of a website in the comfort of the social network offers the users a delectable sample, encouraging them to visit the website with an idea already formulated of how the website works and what they are searching for.

Of course, Facebook in particular is taking advantage of paid advertisements. These are particularly useful during sales, festive and holiday seasons and can be targeted at specific countries, age groups, and the advertisement can be tailor-made to focus to focus on a specific product range, service or keyword. These advertisements will be displayed on the News Feed of relevant user's Profiles and budgets can be set for these advertisements and the results assessed.

Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with Social Media Marketing in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development.

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