Search Engine Optimisation (SEO)

is the process of improving your website in order to make it

more visible in search engines, thus maximising the volume of traffic on your website.

The online population has become an essential target for today’s businesses, where with more than 13 billion searches a month competition wars are taking place on the internet. It has become imperative for a business to rank high in search engines. At Zheta International, we enable our clients to take advantage of such an opportunity by assisting them in converting leads into sales. Having the right skills and knowledge based on a proven SEO practice method, we deliver high rankings on the major Search Engines, such as Google and Bing, together with a constant influx of relevant traffic to our customers’ websites.

Undoubtedly, you will find loads of web-based companies and amateurs proclaiming their expertise in SEO. Few are the ones who actually deliver. SEO techniques change from time to time and what could have ranked your website on the first page six months ago, might put your website on the tenth page today. At Zheta International, SEO is not just a job but also a passion. Latest SEO trends are almost the favourite subject every morning along with a cup of good coffee.

The following is just a small insight of our SEO work:

Analysing of Website Statistics and Analytics
For every website we gather extensive analytics and statistics. This gives our SEO Analyst a clear picture of which pages are working, the geographical position people are coming from, page visit duration and keywords used in search engines to attract traffic amongst others, enabling the client to attract more visitors by tweaking strategies.

Analysis of the Competition
Our clients’ online successes is what makes us a successful company. To achieve this we carry out extensive research about the niche markets being targeted and identify how to maximize its potential. By compiling a thoroughly detailed competitive analysis we outline the strengths and weaknesses of competitors and identify a proper web solution.

Web Design
Webdesign and SEO go hand in hand. You will never rank first without proper navigation, and even if you do have a good ranking but have a difficult user interface, you will have a high bounce rate. Bounce rate calculates the amount of people who exited the website on their first visited page. At Zheta International, we design website with a clear and consistent design. Such uniformity guarantees a smoother navigation for the user. When designing your website we also ensure that the visitors reach their destination page with the minimum possible amount of clicks.

Onsite SEO
Basically, Onsite SEO is all about following the rules issued by the search engines, such as Google,Yahoo and Bing. The SEO Analyst oversees that the web developers are applying such rules when developing the website . This allows the search engine crawlers to easily read content from a website giving  it higher rankings for the right keywords.

Social Media Marketing
Social Media Networks today have enough users to populate Earth’s largest countries. Integration of Social Media Tools in websites has become of utmost importance nowadays to target such most niche markets. However we integrate such functions in a way so as to generate user traffic from Social Networks rather than the other way round.

Keyword Research
Attracting the right audience is imperative. At Zheta International, we implement a search keyword process where we pick the right keywords to target and change the less effective keywords with better ones along the time, by constantly analysing changes in trend and culture within the client’s particular industry.

Link Building
In order to get great rankings on search engines it is imperative to have good internal and external linking. Apart from links within the websites, it is also very important to have other webpages linking back to your website. This is called backlinking. Where backlinking is concerned, the higher a website having your backlink ranks on a search engine, the more it will improve your chances of ranking higher on the search engine yourself.

With the above points we have only skimmed the surface where Search Engine Optimisation is concerned. For further information do not hesitate to contact us.

• Zheta International is involved in the creation of an innovative website for renowned Architects DTR.
  
• In the process of creating a brand new website and Facebook Application for LIV Interiors.
  
• A brand new website concept is being developed for Metropole properties, as well as a Facebook Application.
  
• A brand new website for long established Premier Cafe.
  
• Currently creating a promotional DVD for the esteemed Hotel Valentina, as well as a Facebook Application.
  
• Currently re-creating and developing Satariano Properties, website version 2.
  
• Presently designing a brand for Greens Supermarket.
  
• Remodelling a brand new website for hotelline
  
• In the process of creating a professional-looking website for Design House
  
• Redesigning a new professional website for eworld
  
• In the process of managing a web project for Systec.
  
• Awarded a contract to create a fresh ecommerce project for Peach & Sorrel.
  
• Involved in a brand identity and web project for Star Fires
  
• In the process of developing a new web-solution for Conquest.
  
• Currently developing a website for Probe Security.
  
• Developing a web project for Globalair M.I.C.E. that stands for meetings, incentives, conferences and events.
  
• Currently creating a brand new web project for LDK Living Spaces.
  
• Creating a brand new identity and two web solutions for the Machine and Marine divisions.
  
• A new corporate identity and web solution for David Mangion Consulting.
  
• A brand new glossy logo and website design for Emotion Events.
  
• Creating new branding and design campaign for 2011 and 2012.
  
• Creating a Facebook Application for wine experts at Winemalta.com
  
• Zheta International is creating an original web concept for the local well-known restaurant, The Avenue.