We not only promote our clients’ websites through marketing strategies, SEO and advertisements, we are also experienced and knowledgeable of social media networks and the effect they can have in spreading a corporate image, generating leads, sales and offering that all important Return on Investment.
Our expertise allows us to utilise social media to create new relationships and extend the platforms that a business can reach. A website can be linked to Facebook, Twitter, LinkedIn, Google+ and countless others and from here, any users can share content, perhaps to more users who would be interested in the products or services offered. Facebook in particular provides a new advanced level of client-customer relationships, allowing the two to become friends in a constant circle of communication and interaction. These social media tools allow users to share products, add updates, share each others’ Pages and through the use of more advanced applications, automate news and blog feeds to synchronise a Facebook Page with a website so that the two are updated in real time, allowing users to be connected like never before.
The popularity of these social media tools is clear, approximately half of Malta's population is already registered on Facebook and most users are active, logging in weekly and providing excellent long-term results for spreading content. These dedicated customers are crucial stepping stones for any new website or business and the investment possibilities are endless.
Advertising on these social networks is straightforward, in fact, any 'Like', post, or information that is shared is advertising in itself. Facebook also offers paid advertisements which can be targeted to specific markets, demographics and can be monitored through Facebook itself. We at Zheta International can work alongside our clients to devise a suitable and effective advertisement that can be budgeted daily, weekly or monthly, with all insights readily available for the client to see what works and what does not. The flexibility of a Facebook advert is uncompromised; you can adjust your advert, its funding and cancel and restart the campaign at your discretion.
Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with Social Media in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development.