News Feed Automation

Once we have established a strategy with our clients for their social networking campaigns we can actively link both the website and the Facebook Page together using News Feed Automation in which updates from a website, such as News Articles, Blogs and Featured Products will automatically be shared on the Facebook Page as soon as this content is created on the website via the central CMS (Content Management System).

This feature can also be used to connect to Twitter posts, external news pages and Blogs as well as other social networks such as Flickr, LinkedIn and Google+.

Facebook already provides some indispensable tools to decipher what News Feeds are displayed for a particular user. Thanks to the Lists, user groups can be automatically generated when friends and Pages are added that fit into particular categories. These groups can be Colleagues, School Friends, Business Partners and more, and by selecting which of these user Lists display in your News Feeds, clients can customise whose content is more important and whose updates they wish to receive. This tool is particularly advantageous when it comes to those problem users on Facebook who continually post spam and share unhealthy and irrelevant content onto their own and other users' Profiles and Pages.

Facebook News Feed Automation allows businesses and their customers to share regular content and thanks to the central CMS, only the website needs to be updated for the posts to be automatically distributed to Facebook in real-time, allowing customers to follow business and product updates as they happen.

Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with News Feed Automation in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development. 

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