Website Analytics

One can never underestimate the importance of website statistics. With all of our website projects we aim to show our clients the importance of statistics and analytics, and how they can influence how a website is maintained and marketed.

Google Analytics provides a detailed breakdown of everything from user demographics to traffic sources, browsers and operating systems as well as providing in-depth analytics of content. Google Analytics allows clients to monitor their website in real-time and allows them to determine if a particular advertisement has increased pageviews, or whether users are searching for the website via keywords (optimised by SEO) or from referral traffic (such as ads and links from social networks and other websites). Google Analytics provides a day-to-day breakdown so clients can spot what trends are emerging as they unfold. Individual web pages can be viewed and those that are receiving less traffic than others can be optimised with keywords and have their content enhanced to be more engaging. Simply updating pages more often will mean that Google search engine spiders will crawl this page more often.

Google Analytics is not just a tool for measuring incoming website traffic but it is indispensable as a tool for business and market research and greatly aids us and our clients in assessing and improving the effectiveness of a particular website, helping to gauge popularity and traffic trends.

Mobile website analytics can be viewed, analysed and utilised in the same way as typical web analytics with the same results visible such as page views, visitors and countries, however it also specifically analyses data relevant to the mobile websites, such as device model, browser, screen resolution, capabilities, language and more.

Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with Website Analytics in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development. 

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