Local providers of higher education, business and IT courses in Malta, STC Higher Education have just undergone a complete re-branding, thanks to the combined vision of CEO Dave Alan Shaw and Zheta International.
Having been founded in Swatar in 1997, STC immediately began establishing key partnerships with local and international bodies to best serve their ever-increasing students and needs, and it was in 2016 forming their latest partnership with Zheta International, that the new branding concept began to take shape.
Zheta International, Malta’s experts in branding and website design, formulated a new brand identity that is instantly recognisable, flexible, fresh, and on par with international institutions. The new logo reflects the company’s desire to reach a young audience with a fresh and modern font, bold use of colour, and characteristic elements of its unique location.
The new branding included: a new logo design and renaming of the institute from STC Training to STC Higher Education, a corporate folder design, roll-up banner stands for the annual Open Day events, business cards, stationery, tent cards and more.
Aside from the re-branding of STC’s corporate identity, Zheta International was also chosen to design and develop STC’s brand new website using the latest HTML5 technologies and responsive web design techniques. The new website reflects the bolder, fresh new face of STC, inviting its prospective students into a welcoming and relaxed environment in which they can find out everything they need to know, and more. The new website is approachable, easy to navigate, and personal; with testimonials and reviews from current and former students and bios of the staff and tutors so that students are familiarised to them before they even step through the doors.